Attention Economy: A New Marketing and Growth Approach for Small and Medium Enterprises

Majid a dehkordi, seiichiro yonekura


As more communication tasks are being run in Small and Medium Enterprises (SMEs), the question of whether the media strategies affect attention-market is increasingly important. This study attempted to explain uncovered features of communication media that has not been well indicated. In this sense, this study focused on the context of developing countries to understand the applicable facets of media in SMEs. The authors claim that success in the business is highly related to the appropriate choice of attention-sensitive media for communication purpose, and a balance between attention and communication goals is recommended.

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