Emerging Management Issues and Challenges in the 21st Century

M. Bhaktavatchalam, A. Venkatesulu .


The organization has to recognize the significant role of management sector in order to successfully steer organizations towards profitability. It is necessary for the management to invest considerable time and amount, to learn the changing scenario of the 21st century. This paper examines the various aspects of internal marketing and its relationship with CRM. In order to survive the competition and be in the race, management sector should consciously update itself with the transformation in HR, marketing, operational and be aware of the management issues cropping up. The paper focuses on review of several contemporary marketing approaches. Suitable management issues and policies that would lead to the achievement of the Organization as well as the individual’s goals should be formulated.  This paper is divided into two sections that throw light on the emerging HR trends and marketing trends. In this we cover the different management trends at present scenario. These trends are online reputation management, marketing for cause; Modern marketing approaches to influence behavior, internal marketing and the HR trends are temporary staffing. This paper examines the various aspects of internal marketing and its relationship with CRM.

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